![]() Phase I involved construction of the Fiserv Forum, the plaza, a beer garden, The Mecca Sports Bar & Grill, an event space known as Gather at Deer District, the Drink Wisconsinbly Brewpub, Good City Brewery, Insomnia Cookies, the Bucks new training facility, and the 550 Ultra Lofts apartments.Īt this time, not much is known about Phases II (north of the Fiserv Forum), III (northeast of the Fiserv Forum) and IV (the former Bradley Center lot). The development of the Deer District has been divided into 4 phases, with only the first phase complete so far. Photo Credit: Jeramey Jannene, Urban Milwaukee Renderings By: Eppstein Uhen Architects They vowed to make an area dedicated to the Milwaukee Bucks where people could live, work and play, and thus, the Deer District was born. The Bucks owners wanted to develop a space where people could come and spend an entire day, if not longer- not just come for a game, and then head home. However, the owners wanted more than that. ![]() Thanks to a sizable donation from former Bucks owner and former Senator Herb Kohl, the Bucks Association was able to move forward with developing the new arena for the city. Lucky for us, the new Bucks owners were no ordinary “sit on their hands” type of people- These were “big money” New Yorkers, who were determined to make an impact in the Milwaukee market. In 2014, the NBA gave the Milwaukee Bucks an ultimatum: the team was to either have a new arena completed or close to completion by the start of the 2017-18 season, or the team would be bought from current Bucks owners Marc Lasry and Wes Edens, and moved to either Las Vegas or Seattle. In 2013, (then Deputy, now current) NBA commissioner Adam Silver toured the Bradley Center, and concluded that it wasn’t up to par with the other NBA arenas in North America. To fully understand the complexity of the Deer District, one must first understand the predicament that the Milwaukee Bucks organization faced in the mid-2010s. In honor of our recent World Champions, let's start with some Milwaukee Bucks related content! Photo Credit: Jeramey Jannene, Urban Milwaukee Renderings By: Eppstein Uhen Architects) I’m here to break down what I believe to be the 7 biggest, most important projects contributing to the ‘new’ Milwaukee. Milwaukee is going throughout a renaissance right now and odds are, if you’re not living in the Milwaukee Area, you probably haven’t heard about it. This isn’t your grandparent’s Milwaukee, anymore. ![]() So in that moment I created the Instagram account where I share information about all of the new and exciting things that are popping up throughout Milwaukee. I decided from that point on that it would be my duty to inform the public of all of the new and exciting buildings, restaurants, shops and activities that are occurring in the Metro Milwaukee Area. I decided to do some research of my own, and came to realize that the building was the 7Seventy7 Northwestern Mutual’s luxury apartment tower. I found it so funny that a city that so many would ridicule and criticize for only having one tall building was finally gaining another one, yet nobody knew anything about it. I asked my family what the building was, and to my surprise, nobody knew. ![]() Nearly 4 years ago when I was coming home from a family vacation, I saw a new skyscraper being built in Downtown Milwaukee. ![]()
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